On July 17th, the School of Labor and Human Resources of Renmin University of China released the "Taobao Live Employment Calculation" today. The latest data calculations show that Taobao live broadcast has brought more than 1.73 million jobs in one year.
As a new type of e-commerce sales method, Taobao live broadcast has given birth to a large number of new forms of employment. In addition to the well-known anchors, Taobao live broadcast room also gave birth to a variety of new professions, such as broadcast assistance, product selection, script planning, operation, and field control.
A person in the live broadcast e-commerce industry said that live broadcast e-commerce is different from other live broadcasts. In Taobao live broadcast, the team's business capabilities such as product selection and operation are very important. Its essence is an entrepreneurship. Therefore, new talents such as product selection, operation and field control are very popular. "
From a geographical point of view, the places where Taobao live broadcast drives the most employment are located in Zhejiang, Guangdong, Jiangsu, Shanghai, Yunnan and other places. In Tengchong, Yunnan, some colleges and universities have opened Taobao live broadcast professional courses to train live broadcast e-commerce talents.
It is reported that since February this year, Taobao live broadcast talent demand has continued to blow out. The "Spring 2020 Live Broadcast Industry Talent Report" released by Zhaopin Recruitment shows that the recruitment demand in the live broadcast industry has increased by 132% year-on-year; the average monthly salary of Taobao live broadcast talents has reached 9,845 Yuan, less than a month to "raise" again.
Due to strong demand, as early as February, Yunnan’s first Taobao live broadcast professional graduates were all "booked" by enterprises before they left school. To this end, in Zhejiang, Shanghai, Guangdong, Sichuan and other live broadcast e-commerce "heavy places", more than 40 schools are cooperating with platforms and institutional merchants to "target" training Taobao live broadcast talents.
At the same time, the talent demand for Taobao Live shows new features such as more inclusiveness and flexibility. In the live broadcast e-commerce industry, 70% of positions do not have academic qualifications and experience requirements, and pay more attention to the inspection of practical skills.
The National People's Congress reported that: "Taobao live broadcast is gradually showing the driving force of employment, which plays an important role in achieving'stabilization and increasing employment' under the current economic situation."